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2020 just seems to be around the corner. The year went by seeing many advancements in technology. Digital marketing also seemed to have witnessed immense changes. One great thing that was noticed this year was by Google.
Google seems to have highly optimized its search query. It now provides way more information than ever before. Zero-click searches now seem to be trending. A few areas that might gain momentum in 2020 include the following :
- Richer Snippets - In 2020, the major focus area is said to be on enhancing snippets. With zero-click searches rising you need to work on enhancing this area which in turn will lead to a higher amount of clicks.
- BERT - The year 2020 will be all about working with BERT. Google recently introduced this new algorithm that primarily focuses on making your search structures better.
- Influencers - The influencer industry has gained a lot of momentum this year. With the increase in the number of influencers, the industry is surely going to make waves in 2020.
- Voice Optimization - A lot has changed over in 2020. Voice searches seem to be on the rise nowadays. Moreover, people now seem to be more comfortable with voice searches rather than searching via writing. The year 2020 will see an increasing demand for voice searches.