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In the year 2020, digital marketing is sure to see a remarkable level of investment. The spending on digital marketing will rise in leaps and bounds. The world is increasingly becoming a digital place to live in.
There is said to be around 80% in the spend on digital marketing. Around 50 chief marketing officers have been surveyed. Digital marketing spends will be seen in areas including organic search, content marketing, and email marketing.
Out of the above three, due importance is given to email marketing. Since it requires no investment and gives good conversion rates. Also, there are high chances that AI will be of great help in their digital marketing strategies.
AI will in turn help in getting better conversion rates.