Fabindias Secret Behind Its Success

Fabindia is a brand that has established quite popularity. It has now become one of the largest private platform of India related to traditional techniques.

Fabindia was launched to focus on the craft traditions of India. It is a brand that has placed immense emphasis on nurturing the rich Indian culture.

As of now Fabindia has around 300 stores across 106 cities. Fabindia highlights that it is their craft persons that have made it to stand where they are.

Fabindia's marketing and advertising strategy is focused on story-telling. Fabindia is also one of those retails that places quite a lot emphasis on Customer experience.