Building engagement with your audience can be a hard thing to do. There seems to be many channels available for sharing your brand story however it seems harder to cut through the noise.
Nadya Khoja, the Chief Growth Officer at Venngage seems to share her experiences, lessons learnt and how she sees the future of tech influence tomorrow's marketing techniques:
1. WHAT WAS THE DRIVING FORCE BEHIND STARTING YOUR OWN WEB-SERIES, DRUNK ENTREPRENEURS?
There was a friend of mine in New York who was a successful entrepreneur. We than started talking regarding work. He started telling me things that he would probably not when he was sober. After that I decided to create a landing page, wrote a quick LinkedIn post and got over 100 signups to the email list within a few hours.
2. WITHIN FOUR YEARS AT VENNGAGE, YOU HAVE GROWN FROM DIGITAL MARKETER, TO THE HEAD OF MARKETING, TO THE CHIEF GROWTH OFFICER. WHAT HAVE YOU LEARNED IN EACH OF THESE ROLES?
One of the main takeaways that I learned was to stay focused on doing whatever would be 'right' and would lead to effective growth for the company. Also it is wrong to have an ego and think that you are always the best. I also learned to focus on ensuring that my team is given the autonomy and accountability and is also encouraged to make their own decisions.
3. WHAT IS THE BIGGEST CHALLENGE THAT YOU HAVE FACED GROWING VENNGAGE'S USER BASE? HOW DID YOU OVERCOME IT?
Once there was this occasion wherein our traffic had dropped by around 30%. I saw this as a new puzzle to solve rather than giving up. This taught me to be a little more strategic and always pay attention to the full picture.
WHAT ADVICE WOULD YOU GIVE TO THE MARKETERS OR BLOGGERS TRYING TO BUILD AN AUDIENCE WITH A STARTUP BUDGET?
You need to make sure that you are creative in how you approach problems. It is also not that if the CEO or some other higher-up at the company does not believe that one method is possible thann it does not imply that they are right. Marketers need to identify their own KPI's or data that are indicators of growth and also keep breaking those inputs down into smaller, more testable inputs.
WHAT PIECE OF TECH DO YOU RELY ON THE MOST IN YOUR DAILY ROLE? HOW DO YOU SEE TECH PLAYING A ROLE IN MARKETING IN THE FUTURE?
The most frequent tool that I use is Venngage. I basically use it to visualize the ideas in order to help me to see the bigger picture. The technologies that I rely on include my phone and my computer since it is the only way to communicate with people on a global scale at any given moment. When we communicate our ideas in a visual way it helps our audience to truly understand what we are saying and it also makes engagement easier.