Internet marketing has been gaining quite importance with the popularity of digital media. The rise in internet has had positive as well as negative effects. Communication through emails have become quite easy. Read more at forbes.com
The contribution of culture in marketing cannot be neglected. Culture and technological changes seem to related closely.
Most brands work towards selling cultural changes rather than mere their product or service.
The new technology seems to depicts an influence of culture. The idea of technology right now is to sell what consumers already are as compared to earlier where the idea was to sell what people want to be.