Digital Marketing will help any start up grow and reach a large customer base unlike traditional marketing efforts. Hence, every start up should know the following digital marketing techniques:
1. Search Engine Optimization (SEO)SEO
basically means optimising your website so that it appears higher on search results on search engines like Google. The higher your website ranks, the more users will be driven to it. SEO techniques
involve optimizing different parts of your website including title tags, page content, page speed, meta description for images, etc. You also need to create authority for your website through backlinks. This is called off page SEO
2. Social Media Marketing (SMM)
Startups can immensely benefit from the right social media marketing strategies
. They need to be clear about their target audience and what kind of ads will appeal to them. Also, start ups should be able to reach the maximum audience according to your budget.
3. Pay Per Click (PPC)
Pay Per Click means that you pay to the host website for every click on your ads on their website. This can increase the traffic to your website and help you to gain a substantial customer base. However, start ups need to carefully decide a PPC
budget and adhere to it.
4. Email Marketing
Email Marketing involves sending promotional emails, newsletter to your existing customer base. It is a cost effective way of increasing your website traffic and sales. The key to email marketing is knowing the likes and dislikes of your customer base before you start an email campaign.
5. Content Marketing
Startups which have have a clear content marketing strategy
can truly engage with their users. Always focus on creating content that is useful and relevant to prospective buyers of your product. Avoid promoting your product or business too much as it can turn off some buyers.