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Customer Personalisation has made Marketing Automation as one of the most important tool in a marketer's tool belt. It is estimated that around 53% of companies are using marketing automation in the year 2017, and around 37% are planning to do the same.
The following are some of the ways in which you can use automation for enhancing the personal experience of your customers:
- 1. SHOW CUSTOMERS OTHER ITEMS THAT MAY INTEREST THEM
Predicting items that customers may like to purchase on return visits is one of the most common and well-used tactics in the e-commerce space. This tactic will make the customer feel more connected with your brand by showing them items that they might like or will be able to use.
- 2. REACH THEIR INBOX
Email automation now seems to be bigger than ever before. Customer's inbox can be used as a way to increase their sense of personalization. One of the most popular techniques for pulling visitors back to your website after they have left is through abandoned cart emails. You can also sens automated email reminders to customers who opened previous marketing emails but did not click on your link.
- 3. ENGAGE ON-SITE
This is said to be a great way for showing your audience that you are paying attention to them and want them to be satisfied. Marketers can install a smart exit pop-up on their website in order to entice viewers with one last offer before they go. With the help of automated technology, the user's mouse can be tracked and if they appear to be getting close to leaving the page, the pop-up will appear on the screen.