How can Negative Reviews affect Brand Reputation?

Nowadays, it is seen that local business reviews have gained a lot of importance. Consumers tend to now rely on online reviews before actually visiting a business.

Good reviews will enable consumers to try the brand whereas bad reviews will tend to make them to think twice before trying the brand. When we talk about Google, it is one such good example showcasing how reviews has impacted its growth.

Google has seen a massive growth of about 278% from the year 2015 to 2016. With the help of reviews, agents will get an opportunity to enhance their reputation online and at the same time convince potential vendors to get in touch. Good reviews can successfully be incorporated into Google Adwords Campaign, which can help to increase the click-through rates and at the same time boost instructions.