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Targeting keywords is said to be one of the most basic building blocks. However, people seem to fail in understanding the same. For understanding regarding keywords,you firstly need to understand regarding how people search the web.
Some of the searches include:
- 1. NAVIGATIONAL SEARCHES: This is wherein people know where they want to go however do not know how to get there.
- 2. INFORMATIONAL SEARCHES: Here people do not know what they want and also how to get the same.
- 3. TRANSACTIONAL SEARCHES: This is wherein people either want to download, buy or join something.
IS ONE TYPE OF SEARCH ENOUGH?
It is said that people do not do just a single search. Therefore, here is where the importance of keywords arises. Keywords are basically words or phrases which people use in order to search for a business. It is also seen that more than 80% of the times they do not search with an intent to buy something.
GETTING UNIQUE ANSWERS
The search engine is said to refine its results each time someone types something new into the search bar of Google. So it can be considered a bad practice to target one or two since there are millions of possible word combinations which people can search for within a single category.
Some wonderful keywords are said to get thousands of searches everyday and in order to own these keywords the competition seems fierce. You need to therefore consider targeting more keywords since the more keywords you target, the better it is.
FREE TOOLS TO TRY
With certain free and paid tools you can get extra keywords for your site. However, Google is said to be one of the easiest since whenever you type a search query into Google it will suggest you with answers.