- Jul 31, 2018
How to Deliver an Efficient Marketing Campaigns for Digitally Savvy Consumers
Digital Marketing is an indispensable marketing method for brands around the globe. Companies are constantly trying to leverage this technology to understand their customer better. Every brand is trying to narrate an engaging story to grab the customer's attention. Digital tools help in identifying future trends that ultimately help companies to understand their customer in real time and bring out products at the right time. However, today trends fade away quickly and companies need to be careful in using them. Instead, they should aim at building a long-term relationship with customers.
Another problem that digitization has brought is the ever growing pool of information that a customer is exposed to on a daily basis. As a result, customers have very less attention span and many options to choose from which is challenging for marketers.
To get their customer's attention, brands are using advanced technological tools that provide an end-to-end digital journey to customers. Technology helps to give the right contextual information that helps to position brands to each type of consumers. Companies are increasingly employing machine learning techniques like chatbots and personalisation that help companies serve their customers better. These technologies are being adopted rapidly across all industries.
Other than technology, being innovative and creative is important to get customer's attention. Technology helps to execute the creative strategies of various brands that entertain and engage the customers. Technology is essentially the medium to achieve creativity in marketing activities.
However, there are certain demerits to the usage of technology in marketing and advertising. Marketers have to make sure that they are not crossing the thin line between personalizing a customer’s experience and endangering their privacy. User's privacy cannot be compromised at any cost as it deteriorates the trust that user's have on brands.
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