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Amazon's growth seems to be astronomical right from when it started. It is seen that Amazon has captured about almost half of the online eCommerce spend last year. When we talk about similar products it can be hard for Amazon to stand out and might be easy to get lost in the crowd.
The following are certain tips to stand out this year :
- 1. KEYWORD RESEARCH
You need to switch away from using outdated SEO techniques to knowing the power of keyword research. Various Amazon keyword tools might enable to take you to the next level. While doing competitor research, you can also check out what keywords they are using. Then you can accordingly decide whether you want to compete with them word-for-word or if you want to strike out on your own and swoop in on a keyword that they missed.
- 2. PPC ADVERTISING
This should now become a major part of your strategy. There are 3 types of PPC ads which includes the following:
a. Sponsored Display Ads: These ads will show up in the user's search results and they are made to look like they belong with other products listed
b. Product Display Ads: These ads show up on the side of the page and advertise a product that is similar to what the user is already looking at. They seem to be less effective than the sponsored display ads.
c. Headline Search Ads: They seem to be close to the traditional banner ad and they tend to be cross between the sponsored product ads and the product display ads. They come across the top of the search results.
- 3. INFLUENCER MARKETING
Apart from having its own influencer program, you should start working directly with influencers to promote your products and also increase your sales by getting more exposure through them.
- 4. AFFILIATE LINKS
This is a great way to get your product seen by the audience of influencers, bloggers, podcasters. Apart from having them review your product, you can also give them an affiliate link.