There has been a remarkable increase when we talk regarding the usage of mobile devices today. More number of people seem to be more inclined while to search on mobile devices. Hence, the use of geolocation marketing come into picture. Read more at marketingprofs.com
Geolocation is a type of marketing focused on enhancing local sales and it uses a consumer's location information in order to target the company's advertising strategy.
Geolocation marketing can lead to numerous benefits for businesses. It can aid in increasing the effectiveness of your marketing efforts and also help in better rewardng customers for their loyalty.
There are three levels associated with geolocation marketing which includes geotargeting, geofencing and beacons.