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Majority of B2B manufacturers seem to struggle in building their digital marketing strategies
. The following are four key findings which B2B manufacturing brands need to keep in mind while moving forward:
- 1. SEISMIC SHIFTS UNDERFOOT:
By shifting customer buying behavior and looming threats to existing distribution models points to digital's increasingly central role in the B2B marketing operations.
- 2. CUSTOMER, NOT COMPANY FOCUSED:
It is said that around forty-one percent of B2B buyers has described an effective buying experience to be one that progresses quickly to completion. The best B2B brands seem to deploy digital marketing strategies that are based on a deep understanding of their customers' digital journey.
- 3. GOING BEYOND THE MINIMUM:
It is seen that leading B2B brands tend to ace the basics and leverage best-in-class functionality for creating a differentiated experience for B2B buyers.
- 4. A SYMPHONY, NOT A SOLO:
The Best B2B brands seem to develop synergies by embracing the unique value proposition offered by different marketing platforms. The best brand tend to reject homogenity across their marketing strategy for creating a nuanced and well-rounded brand experience.