When we talk about video centric platforms like YouTube they tend to get an additional ranking opportunity and they also get a chance to show their content to new audiences. If your videos are good they also have the potential to quickly improve your reputation as a content creator.
How to adapt your Video Content Strategy:
- Create more Cideos: If you are a starter you can spend more time creating and publishing video content as part of your overall content marketing strategy.
- Leverage Multiple Mediums of Content: You can also transfer your videos in different formats of you wish to benefit from it in different context.
- Title and Tag your Videos Appropriately: These attributes are valuable for helping algorithms understand what exactly your video is all about and they also provide you an opportunity to captivate your audience at the same time.
- Take Advantage of YouTube's Algorithm: You need to know about how YouTube's algorithm works and therefore use strategies to capitalize on this functionality.
- Foster a Video Centric Community: You should take out your time and try to nurture a video-centric community. You should engage with people who respond comment on your videos and also reach out to people on social media.