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Businesses nowadays have been divided into having an offline presence and an online presence. Offline presence basically means that the business has a store whereas online presence implies that the business is carried over the internet.
If you have an online business, than you need to continuously track,monitor and improve your online presence. This will enable you to ensure that your business is perceived positively.
There are two aspects related to online business. Firstly, your owned online presence that involves the content created by you on the web. Secondly, it is the earned online presence that is what opinion people have about you.
You also need to do an assessment of your online presence. Some of the ways of doing this are detailed below:
- Google Your Business
- Keep a monitor of your business mentions
- Website traffic should be analyzed
- Conduct an assessment of your social media engagement
- Online business is also an important part of your business and therefore it should not be neglected and must be monitored regularly.