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As per a recent survey report by LinkedIn, it was seen that around 50% of digital marketers were dependent on metrics that seemed to be inaccurate. The cost-per-click ROI metric seems to lack on important aspects.
In order to understand how digital marketers measure their ROI, the survey was undertaken by LinkedIn. The survey included around 4000 marketing professionals spread across 19 countries.
The survey concluded that the metrics that are used by digital marketers are either wrongly chosen or they report early.
The report claimed that digital marketers in India seem to think on a short term basis and tend to measure KPI and not ROI.