Read more at nec.edu
Marketing has changed in leaps and bounds over the last decade. New areas like search engine optimization
, social media
, and data analysis
allow digital marketers with the chance to better identify and target customers who want their product.
It is estimated there will be a 10% growth in the number of marketing managers by the year 2026 and 23% growth for market analysts. The following are some of the areas that students must master in order to achieve business success:
- 1. DIGITAL MARKETING CONTENT
Content is rightly said to be the king. If you have a great content it can offer consumers information that interests them and leads them to further explore an organisation's site. You should keep in mind that your content needs to be original, relevant to consumers' interests, providing answers to their questions, clear and concise.
- 2. SOCIAL MEDIA
It is on social media that majority of customers are seen to get gathered therefore businesses need to market where customers gather. Facebook has around 1.49 billion daily active users and therefore reaching people on social media becomes a must. You need to make sure that you not only post content but also interact with consumers. Try to understand what they want and what they love.
- 3. THE CUSTOMER JOURNEY
With the help of digital marketing you can monitor and improve the experience throughout the customer's journey. Analytics can aid in providing the opportunity to follow every step of the customer journey and identify what is working and what is not.
- 4. VALUE PROPOSITION
Digital marketers need to build a strategy for offering value proposition to consumers which make their product or service stand out. Some of the examples include offering exclusive deals, offering exclusive content for those who sign up,recommending products, and also offering advantages of a loyalty or rewards program.
- 5. TESTING
Digital marketers do test and most of them do A/B testing. With the help of data, you can find clear answers to the question as to what interests consumers.
- 6. DATA ANALYTICS
Data is important when it comes to digital marketing. Marketers need to have a thorough understanding regarding the best ways to leverage data to achieve business goals and reach new markets.