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Today is the world of voice-based technology. Voice-based technology today is spread in leaps and bounds. Everyone today either owns an Alexa, Siri or Cortana. Initially, it felt odd talking to electronic devices however it is not the case anymore.
People now find it way easier to say a command rather than spending time typing it in text. Its, therefore, time that marketers concentrate on this new medium of communication. Let's understand why:
1. User Requirements - Marketers can highly benefit if they keep the requirements of their users in mind. This will help them in targeting their campaigns in a better way.
2. Conversational Living - Voice-based devices are said to give rise to the aspect of conversational living. Day by day the search for information is turning towards voice-based devices. Therefore, here is wherein the role of SEO is said to play a key role.
3. Internet Connection - One of the growing reasons for the rise in voice-based technology can be attributed to the fact that there has been a growth on the internet and also data rates have become cheaper.
4. Personalization - This aspect now plays a key role when it comes to consumer behavior. Consumers now require personalization in everything that they purchase. Voice devices are equipped with technologies that can help in letting marketers understand the behavior and preferences of the consumer.