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Digital marketing is all about keeping up with the constant changes. Customers today are looking out for positive online experiences. They prefer quality online services. Therefore, organizations need to adequately work towards building an effective digital marketing strategy.
It has also been seen that if your website takes longer than 3 seconds to load it automatically leads to loss of potential customers. Hence,it is crucial to have a well developed digital strategy in place. We have mentioned below the five pillars to build a successful digital marketing strategy :
a. SPEED - By speed, we mean that the loading speed of your webpage has a direct effect on the bounce rate. A time-consuming webpage will automatically drive customers away from your website.
b. FINDABILITY - It is also important that you should remain on top of search engines. For search engines to provide you with higher ranking you need to work towards creating high-quality pages.
c. ACCESSIBILITY - Just like offline businesses, organizations on online platforms too should adhere to Web Content Accessibility Guidelines standards.
d. PRIVACY - This is the most important aspect of any website. Seeing the increase in the number of hacking cases it is now important to make sure that you focus on making sure that your privacy guidelines are in place.
e. Consistency - This is a key aspect when it comes to both online and offline business. With consistent efforts, you can make more loyal customers.