Mankind pharma has recently decided to dedicate around 25% of their overall media budget in terms of digital marketing. The brand believes in working towards making the connection with the audiences strong. Read more at bestmediainfo.com
The brand has seen an increase in ROI and therefore is seen to be investing more in outdoor and digital advertising. The company is also focusing on influencer marketing which currently seems to be trending. They have collaborated with a few of them since they help to deliver the right message to the right audience.
However, when it comes to experiential marketing the company is yet to explore that avenue. One of the most effective campaign by the brand was the 2019 Mother's Day Campaign.
As of now, the plan for the company is to focus on multivitamins and other products that focus on improving the overall health of an individual.