Read more at business2community.com
Marketing exists in two categories that are inbound and outbound marketing. Inbound marketing basically means different ways in which you can attract your customers through the content that you write. In other words, write such content that is of value and high relevance to your customers.
The following is the process that is involved in the case of inbound marketing :
a. Content - This is the most crucial aspect of inbound marketing. The most effective way to grow is to focus on creating quality content. The content can be in the form of videos, text, podcasts, etc.
b. SEO - Any kind of online marketing is incomplete without the implementation of SEO. The cycle goes on like this: Quality content leads to better SEO. A better SEO will lead to a higher ranking for your website on major search engines.
c. Call-To-Action - When your businesses clearly mention their intention it can lead to a higher level of conversion.
d. Feedback - The feedback that your website receives on social media can lead you to prepare compelling content. Choose among the wide variety of social media platforms that are available today and get started with the process.
e. Engage - Make sure that your brand constantly engages with the customer. Once the leads gets generated the next step is to start engaging with the customers.
f. Build Trust - Developing trust is a crucial aspect of inbound marketing. One of the ways to develop trust is through the process of guest posting.
g. A free tool - Customers usually get attracted to anything that is available for free. Some options to include as a freebie could be free eBooks, a calculator, a checklist, etc.
h. Personalized Content - Audiences would get attracted to your content a little more if you add a touch of personalization to your content. When any content is personalized it means that the brand is taking into consideration the needs and requirements regarding the customers.