The Rise in Voice-Based Communication.

Over the years, there seems to be a shift from text messages to voice and visual-based messages. Communication has made a drastic u-turn from text-based messages to voice messages. 

One of the key factors responsible for this is the advancement in Artificial Intelligence technology. Number of people are now getting inclined towards voice-based technologies. 

Not only people are using voice-based ways of communication but they are also incorporating the same to search online too. There has also been a huge rise in voice-based assistants like Alexa, Siri, etc. 

Brands, therefore, need to work more towards making sure that they leverage the moving shift to voice-based services. Brands need to focus on making their interactions more relevant to the customers.