Recently, an interview by the CEO of Force Marketing highlighted the fact that using video is a great way to enhance the experience of the customers. It is important to make sure that the right channel is used in order to get the sound and motion works.
Omni channel marketing is one of the best ways to do that. It basically means delivering the same customer experience across various channels to different audiences.
Today video is something that has taken over the radio. We have released a automatic dynamic video product known as Drive.
The reason for focusing attention on Drive was due to the fact that video is seen to be growing at an alarming rate as compared to other channels.