Google Ads is all set to re-brand it's Universal App Campaigns. App campaigns were responsible for driving more than 17 million app installs, as per Google's internal 2019 data. It's aim is to help marketers find the most important users based on the brand's pre determined business goals. Read more at mediapost.com
It can be seen that companies are constantly re-branding products and services. For example Walmart wants to rebrand the company as the most trusted.
As per Google, from next month the changes will start to reflect.