From the later end of this year, Google's homepage of its mobile app will soon allow ads to reflect. These ads would appear in the "Discover" section of the homepage.

It is seen that users might soon start to see Google Ads' automated recommendations. Google seems to be surfacing its recommendations beyond the recommendations page in the Google Ads web interface.

Google ads seems to have come up with something new. It is all set to provide users with more assistance. Google has introduced a way better solution for its users which will enable them to know when ads are removed for policy violations.

Google has now released shoppable ads in its image search results. It is seen to be rolling out a new shoppable ad format in Google Images search results which will allow the advertisers to run ads wherein buyers can directly buy from a sponsored Google Image search result.

Google seems to have now made it easy for apps to offer in-game rewards for watching ads. You can now watch an ad and win coins. Google has come up with a tool in order to help developers make more money from apps even from nonpaying users.

Google Ads is all set to launch something exciting. The Google Ads API is now out of beta and v0 is all set to release by the end of April. The beta version will soon become inaccessible from the 30th of April 2019.

Google Ads app campaigns are all set to drop the 'Universal'. It is all set to rebrand it's Universal App campaigns. There is a certain because of which the company decided to drop off the word 'Universal'.

It is found that Google AdSense has taken firm stance against Hate speech. Google AdSense has released a video wherein it claims that there are a lot of content generators and curators who are rethinking the way they do business. This video showed a no tolerance approach towards speech that was basically deemed derogatory or hateful.

Hootsuite, which is a social media managment platform has recently signed a deal with Google. Google Ads are now directly integrated into Hootsuite's ad products. The partnership will provide a solution for enterprise brand marketers within Hootsuite's platform.