Google-adwords
Google AdSense Takes Firm Stance Against Hate Speech

It is found that Google AdSense has taken firm stance against Hate speech. Google AdSense has released a video wherein it claims that there are a lot of content generators and curators who are rethinking the way they do business. This video showed a no tolerance approach towards speech that was basically deemed derogatory or hateful.

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Google-adwords
Google Ads are now Integrated with Hootsuite

Hootsuite, which is a social media managment platform has recently signed a deal with Google. Google Ads are now directly integrated into Hootsuite's ad products. The partnership will provide a solution for enterprise brand marketers within Hootsuite's platform.

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Google-adwords
Google pulls down a Video Ad posted by Russian Opposition Leader

Google removed YouTube adverts by Alexei Navalny, leader of Russia's main opposition party, after authorities complained that the videos violated an election silence law in place for Sunday's vote for regional governors in the country.

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Google-adwords
Adwords Editor Gets New Updates
5 months ago | ppc.land

According to sources, Adwords Editor has got a new update that supports Dynamic Search Ads. The update was received on August 30.

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Google-adwords
New Shopping Campaigns for Google AdWords

Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an advertiser were to define their conversion value as “revenue,” for example, then AdWords will automatically optimize the shopping campaign to maximize revenue based on budget constraints.

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Google-adwords
After Facebook scrutiny, is Google next?

Facebook has taken the lion's share of scrutiny from Congress and the media for its data-handling practices that allow savvy marketers and political agents to target specific audiences, but it's far from alone. YouTube, Google and Twitter also have giant platforms awash in more videos, posts and pages than any set of human eyes could ever check. Their methods of serving ads against this sea of content may come under the microscope next.

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Google-adwords
Google AdWords Introduces New Video Format to Reach More People
10 months ago | searchenginejournal.com

Google AdWords has introduced a new video format, called Outstream Video Ads, which is said to extend the reach of video campaigns beyond YouTube. It is built exclusively for mobile and will be displayed in mobile browsers and apps. Outstream video ads will play on a user’s screen automatically when they come into video. However, they will play with the sound off. Users can turn sound on by tapping the ad, and can also restart the video from the beginning if they wish.

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Google-adwords
How to decide GDN or DSP
12 months ago | marketingland.com

There are pros and cons of using the GDN instead of employing a DSP (demand-side platform), and the best decision is often not obvious. If you're running Google AdWords (and face it, most marketers are), there may come a time when you need to move beyond search to display advertising.

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Google-adwords
4 Advanced AdWords Audience Targeting Tactics
12 months ago | searchenginejournal.com

Digital Marketing tip: If you'd like to apply this tactic to your account, you'll first need to find the average order value being reported in your Google Analytics account by navigating to Conversions E-commerce .

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