Oct 10, 2019

Google Introduces New Ad Frequency Management Tool

Google is working towards enhancing the safety of its Ad frequency management with the help of AI. With the new tool advertisers will be able to manage the ads as well as protect Google users' data.

Ad frequency implies the exact number of times their ads are seen. Google motive behind introducing this new tool is to address the issue of repeated viewing of the same advertisement.

The new ad frequency management tool is said to be more privacy focused.
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