Google Replaces the Average Position Metric with its new Prominence Metric

Google has finally bid adieu to its 'Average Position Metric' and is seen to introduce its new 'Prominence Metrics'. The 'Prominence Metric' will include Impression Share and Impression Rate.

The 'Average Metrics' gave advertisers an idea regarding where their ads were during ad auctions. The details regarding the new metrics are as follows :

1. 1. Impression Share - This will give you an idea as to the number of times a particular ad was displayed in the search results. It includes three components Search (absolute top) IS, Search (top) IS and Search Impression (share) %.
   
   
2. 2. Impression Rate - This signifies the number of times the ads showed up at the topof the search results page.