Google has now released a new shoppable ad format in Google Images search results which will allow the advertisers to run ads wherein buyers can directly buy from a sponsored Google Image search result.
The new ad format seems to be similar to the image-based as found in searches in Amazon, Pinterest and Instagram. This roll out was announced at ShopTalk which is a retail conference held in Las Vegas this week.
Visual search search advertising seems to be maturing as more and more advertisers are seen using this format for driving sales and revenue. Different platforms seems to have provided the advertising industry with many new features and options. Some of them includes Instagram and Twitter.