Google to Scrap its Third-Party Cookies.

Google has recently come up with its decision to scrap the third-party cookies. Since the time of its inception, Google has changed the way how the world operates. For this purpose, Google has introduced a thing known as 'Privacy Sandbox'. 

Google's latest move will in no way affect your marketing solely because of the fact that Google never placed emphasis on cookie-based targeting. 

With respect to this move, Google was seen moving away from cookies ID and incorporated more advance ways that included Google Ad ids or device IDs. 

What needs to be kept in mind is the fact that technology keeps evolving over the years. In order to stay consistent, it is important that we keep adapting to these changes and keep the audience engaged.