Google Ads Budget is a pre-requisite before anyone sets up a Pay-Per-Click campaign. The most common questions revolve around what will be the cost and what is the likely return on investment. Read more at business2community.com
When it comes to the Google Ads Platform it has been compared to a running auction. Google calculates your Ad Rank while ordering of the ads.
After establishing the ranking, the next step involves the actual cost of the campaign and setting budget for your Google Ads.
You also need to have an eye on the health of your landing pages.