New Feature Testing in Process for Google Ads Data Hub.

Some major announcements have recently come up that relate to Google's Ads Data Hub. Google's Ads Data Hub is part of the analytics segment for Google campaign data. A major update has been undertaken by the company.

Let's have a look at some of the major changes that are soon to be implemented : 

a. The latency period has been brought down from the earlier 24-48 hours to somewhere around 6 hours for display and YouTube related ads data. 

b. The linking of accounts between the Google Ads, Campaign Manager, and Display and Video 360 accounts can be done on their own by the users.

c. The new update will also make the Sandbox testing environment available to all the customers. 

d. There would be around 20+ different templates available for running the analysis in ADH.

e. With the new rules, the built-up of the audience lists will rely on the conversions from Google Ads, the Campaign Manager, and Display and Video 360. 

The above are the upcoming changes that have been recently announced by Google. 

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