- May 10, 2021
Microsoft rolls out a set of New Ad Text Formats
Microsoft has rolled out a set of features for advertisers, including changes to match types, ad formats, and other product rollouts. the company has announced changes to the phrase match that will work in sync with the matching behaviors of modified broad match. This change is likely to take effect in mid-May.
Microsoft has also begun testing a new ad format in the U.S. this April, wherein ads are delivered without any description lines. Additionally, customer matches are also expected to be coming soon. It will now be broadly available in all markets except for the European Union, UK, and CN.
The company is also set to integrate Dynamics 365 and Microsoft Ads enabling advertisers using Dynamics to import customer segments from Dynamics 365 Customer Insights into Microsoft Ads.
Microsoft has also designed a new process to assist with the conversion creation process. This process will ask advertisers a series of questions to make the process more intuitive. Multi-image extensions and promotion extensions earlier available only in the U.S. are now available globally!
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