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There now seems to be a sudden shift from traditional to digital media. Digital marketing
has been gaining immense popularity and seeing this marketers have shifted theirs ad spends to digital.
Seeing the journey of digital media it seems to have come a long way. It has gained immense importance in today's time. Audiences seem to have established themselves on their smartphones and therefore you need to focus digitally to get to your consumer.
Majority of digital spends are now headed towards increasing ROI.