- Aug 15, 2018
Google launches Google Signals
Google has launched a new tool called Google Signals to track various prospects on different devices. Since cross-device advertising is more cost effective than single device marketing, this new features will help advertisers optimize their advertisement expenditure and provide the same user experience across devices. Cross device advertising shows an increase of 40% in conversion rates as compared to single device marketing.
Google Signals is a part of Google's rebranded Marketing Platform that combines its web analytics service to allow advertisers to target people based on information generated by Google Analytics. However, Google Signals is still under beta testing phase.
Since the GDPR regulation has rolled out, only users who have agreed to Ads Personalisation will be tracked and served relevant ads. Ads are becoming more consent based meaning that users are more likely to be receptive to them. With tools like Google Signals, advertisers can track a prospect on all devices and serve new ads with every new device impression, as per user-awareness journey.
Google's ad platform is popular among advertisers and a tool like Google Signals will make digital marketing easier for many marketers by allowing them to serve ads based on single view of the customer. Google also announced an update to its Google AdWords platform to include a third of line text in ads. This feature will be released at the end of August.
Google also launched Cameo for iOS. This app will allow celebrities to answer questions about themselves or related to their careers. This is similar to Wired's YouTube Series where celebrities answer the 'Web's most searched questions'. Google's Cameo could potentially be used as a PR and publicity app for public figures.
Read more at www.campaignlive.co.uk