SEO seems to be gaining importance in recent times. Companies also have started understanding the role of SEO if you wish to succeed in your online business. There are numerous SEO Strategies which if properly applied can work on favour of your organisation.
In simple words, Search Engine Optimisation basically means a process by which you can increase the chances of your website's visibility on search engines. In order to make the website visible to large number of people, there are various strategies which are adopted by companies. Following we have mentioned a few strategies (rest you can find in the source link):
Keywords and Key Phrases
When we talk about keywords, they are the words which are frequently used on related topics of a particular subject and are relevant. For this you need to understand what is the main purpose of your website and accordingly decide the keywords related to the same. If you mention meaningful keywords it will help you to increase the SEO chance of a website.
Mobile Friendly Website
Nowadays people everywhere have smartphones. Therefore, it is important that your website is mobile friendly since majority people can with ease access the website on their respective smartphones. Websites who use this strategy are aware regarding when their content should pop up when searches are made through mobile.
Longer Content is Better
So in order that your customers keep coming to your website, the SEO engines should make sure that they can always be trusted when it comes to providing answers. The longer the content, the better it is. The ideal words for creating content is 1200 words. But if you wish to boost your chances than you should start creating relevant content with about 2000 words.