- Feb 23, 2021
Importance of a Quality Score and Tips to Enhance its Use
Automated bidding plays a role in enhancing the performance of search advertisers. Quality score is commonly used for PPC and might play a role in improving a particular score. The quality score focuses on increasing an ad's exposure and reach.
Let us see in a bit more detail regarding the use of QS, its calculation, and ways to improve the Quality Score.
Quality Score highlights the quality of your ads., landing pages, and keywords. It is best described as the measure of the relevance of a keyword depending on past ad auctions. The score is reported on a scale of 1-10.
The quality score serves as a guide for advertisers, however, it does not help in ranking ads. Google makes use of quality scores since it helps them deliver more relevant ads every time a search happens. The search engine makes money every time an ad gets clicked.
Calculating the Quality Score :
For calculating the Quality Score, the following factors matter:
- The Click-Through Rate
- Keywords Relevance
- Quality and Relevance of a Landing page
- Ad text relevance
- Past Google Ads account performance
Importance of Quality Score:
Quality score matters and has a lot of benefits for advertisers. A higher quality score indicates the good performance of your ads, better ranking, and click-through rate.
Quality Score helps in determining the following :
- Ads eligible for ad auction
- Ranking of eligible ads
- CPC to be paid
Additionally, a quality score will influence the following aspects :
If Google assigns a low QS score to a keyword, then it is deemed to be irrelevant and fails to enter the auction game. A high Q S score will help ads to appear in more ad auctions.
After Google selects the keywords and ads relevant to a search, they enter the auction stage. In the auction stage, they are assigned a score and a ranking. The rank determines whether their ads will appear on top or will miss out on appearing on the first page.
Factors to Improve a Quality Score:
To improve the quality score, focus on the following three aspects :
- The Clickthrough rate
- The Relevance of an Ad
- Landing page experience
Read more at www.searchenginejournal.com