Step by Step Guide to Understand the Basics of Technical SEO Audit

Are you looking out to create a successful SEO Audit?

Here are a few tips and guidelines that you need to follow to while undertaking technical SEO audits. Brands going forward with their first SEO audit seem to get anxious, however, the below steps will ensure that you nail it right at the start itself.

An SEO Audit needs to be performed when any potential client expresses interest and wishes to work together. Usually, the time required for conducting any SEO audit ranges from 40 to 60 hours based on the website size.

For undertaking the SEO Audit, it becomes necessary to incorporate the following tools:
- Google Analytics
- Google and Bing Ads
- Webmaster tools
- Vendor list
- Internal team members list

Let us look at the steps on how to go about with the SEO Audit :

1. Adding the Website on DeepCrawl and Screaming Frog:

The first step involves adding the website to DeepCrawl. While auditing content on DeepCrawl, it is necessary to look at the below aspects :

- Duplicate Content
- Pagination
- Max Redirections

Screaming Frog is used to add a new client site to the URL for auditing. The following points should be looked for after the generation of results from Screaming Frog :
- Google Analytics Code
- Google Tag Manager
- Schema
- Indexing
- Flash
- JavaScript
-Crawl Errors and Redirect Chains

2. Review Google Search Console and Webmaster Tools:

It is necessary to review the audit from the search engine's point of view. Make sure that the client's backlinks meet the requirements of the search engines. Focus on gaining knowledge about the market landscape of your client. Highlight the search keywords that are responsible for gaining high traffic. Additionally, be careful and avoid any crawl errors.

3. Google Analytics Review:

For reviewing Google Analytics, the following tools should be applied :
- Google Analytics
- Google Tag Manager Assistant Chrome Extension
-Annie Cushing Campaign Tagging Guide

4. Checking Manually:

The manual check can be done in the following ways :

- Google Analytics
- Pingdom
- Wayback Machine
- By accessing the client's server and host
- PageSpeed Tools

Apart from the above steps, it is necessary to consider the audit of the core web vitals. Core web vitals consists of three crucial metrics regarding a particular website's user experience. The web vital will be necessary to audit since Google is about to add it as one of its ranking factors.

An effective core web vital will ensure better ranking and correspondingly higher conversions and earnings.

The core web vital metrics include :
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)

Read more at www.searchenginejournal.com