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Social Media Management does not involve simple scrolling through Facebook
and sending memes to your friends it has more than that. Here are three examples of the most common social media management mistakes that we all make:
- TREATING ALL CHANNELS THE SAME
Each social media channel is different and hence it also requires different treatment. People visit different social networking sites for different purposes. So you need to post different content on different social media channels. You also need to keep in mind that since there are so many social media platforms it is not necessary you need to be on all of them.
- NOT RESPONDING TO QUESTIONS, COMMENTS, OR MESSAGES
You might receive tons of questions on social media but you should not ignore them. It is estimated that around 70% of people use a brand's service or product if the organization is responsive on social media.
- RESPONDING TO TROLLS THE WRONG WAY
When it comes to social media marketing trolls are meant to happen. You should always keep in mind to treat trolls in the right way. There are about 91% of retail brands and 81% of small and medium businesses that use at least some kind of social platform. So there is a high chance of trolls to occur. There are 3 ways through which you can deal with trolls which includes the following :
a. Do not Respond
b. Be Ready
c. Use Facts