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One of the top challenges faced by marketers today is related to generation of leads. This is also considered to be one of the essential and most important aspect related to marketing. Email marketing
, content marketing
and social media marketing
seem to be lead generation's three main channels.
Using social media marketing can be effective in aiding to generate leads. Below are details mentioned as to how can you do so:
- 1. FIND PEOPLE SEARCHING FOR A PRODUCT LIKE YOURS
Seeing the number of people spread over the internet, it implies that people search for products or services that they want on online platforms. Focus on finding people who are looking for a product like yours.
- 2. FIND PEOPLE WHO ARE UNHAPPY WITH YOUR COMPETITION
You should keep an eye on your competitors. Try to find out whether they are having any unhappy customers than focus on diverting those customers. In order to achieve this, you need to set up alerts in your social media monitoring tool.
- 3. WORK WITH MICRO-INFLUENCERS
In order to boost your brand awareness, you need to focus on Influencer marketing. However, the first step to influencer marketing is to choose the right influencer. Focus on targeting micro-influencers.
- 4. JOIN NICHE-RELATED CHATS
Try to locate those chats that involve your niche and be a part of those discussion. With the help of social media monitoring tool you can find such discussions and you can be a part of them. Make sure that you focus on the right time to mention about your product.