LinkedIn Read more at forbes.com
is one of the most popular professional networking sites that currently has over 600 million members across the globe. Here are certain tips for LinkedIn which need to be kept in mind if you are starting business in any field:
- 1. PROBLEMS AND ANSWERS
There are entrepreneurs who tend to approach directly with their product or service even before they introduce themselves. Rather than doing this, entrepreneurs can leave a personal note when they wish to connect with someone. Start the relationship by creating a mutually beneficial relationship. Try not to ask before you give.
- 2. YOUR THIRD-PERSON SUMMARY
Try and write your bio in the first person. When you write in the first person it will show you as being approachable and personal. If you write from a narrative standpoint you can focus on who you are, what you do and also those you support.
- 3. GIVE IT TIME
There are people who come and on the platform daily and when they do not see any gratification or instant feedback they tend to give up and leave. You should rather try and focus on creating a long -term editorial plan. Try to remain focused on your content and do not try to divert too much.
- 4. ENGAGE
Apart from sharing content on LinkedIn, also look forward to engaging with your members who tend to comment on your posts. Try not to read the comments and not bothering to reply. If you tend to ignore replying, your users will also be not interested in you or your product.
- 5. NOT TOO PERSONAL
Entrepreneurs sometimes tend to get too personal on the platform. Focus on telling a story which will engage and grow your personal brand and remember do not overshare.
- 6. INCLUDE YOUR TEAM
LinkedIn seems to have now included Showcase Pages however yet there are small startups or entrepreneurs who do not seem to use them. With the help of Showcase pages, you can give an opportunity to your employees to speak for you. Employees can talk regarding your company culture, share exciting wins and also demonstrate why your business is where you can expect professional growth.