- Aug 29, 2018
How to Create a Killer Social Media Strategy
Tips For Building A Killer Social Media Strategy For Your Business:
1. Be Clear with your Goals
Any strategy will only be useful if you know the end objective that you want to achieve. Similarly with social media, there can be various objectives like increasing website traffic, getting more likes, growing mailing list etc. You need to priortise your objectives and build a plan to achieve each objective2. Focus on Worthwhile Platforms
You should invest in advertising on social media platforms that are used by most of your target audience. For eg, there is no use of using Snapchat for business if most of your target audience is on Facebook. Focusing on one social media platform which your target audience uses is better than devoting your time to all the social media platforms.3. Think of Aesthetics
Aesthetics of your social media page means aspects like captions, posters, collages, banners, cover photos, and profile photos etc. It's obvious that if the content you are creating is appealing in terms of design more people are likely to pay attention to your page. You can either consider hiring a graphic designer or you can do it in-house if you are confident about your social media skills.4. Post Frequency
Posting more than once or twice a day is important to get more users to notice your content. However, don't overwhelm a user's feed with too many posts. You can figure out the perfect frequency by testing your campaigns and looking at your competitors.5. Hashtags
Hashtags are important for any post as it allows the ability to track the conversations around a particular topic. It engages more user and also provides a distinct name to your campaigns. Creating a hashtag for an ad campaign or event for your business, will encourage users to be a part of your campaign and spread the word about your business.6. Use Data Analytics
Almost every social media platform allows you to understand how well your posts are doing through data analytics. Analytics provide you with hard facts regarding what type of content works and what doesn't. Using this information will help you to create a better social media strategy which is backed by statistics.Read more at techmalak.com