Mar 22, 2019

LinkedIn Introduced Three New Features for Advertisers

LinkedIn has introduced three new ways of helping advertisers target the right audiences and also improve their ROI. The three new ways include lookalike audiences, audience templates and interest targeting with Microsoft Bing search data added to it.

The Lookalike Feature is said to bring together the characteristics of ideal customers with the professional network's rich member and company data. With this feature, you can reach high-converting audiences by discovering others that are similar to those who have already shown interest in your business. This feature will also help you to expand additional companies that match a particular profile.

The Interest Targeting Feature will allow advertisers to reach members with ads that match their interests. This will also include a combination of interests and 'professional topics and content audience engages with through Microsoft's Bing search engine'.

The last is the launch of Audience Templates which will allow advertisers who are new to LinkedIn ads to reach new audiences through more than 20 predefined B2B audiences in order to help them get started faster.