LinkedIn Rolls Out its Objective-Based Advertising Approach

LinkedIn has finally rolled out its objective-based advertising approach. With this approach, advertisers can find it easy to choose the right targeting options.

In order to implement this approach advertisers firstly need to choose their top most important objective about their campaign. The following is a brief summary as to how to go about with choosing the right objective :
  1. a. Awareness Campaign
  2. b. Consideration Campaign
  3. c. Conversion Campaign
This stage will further proceed to determining specific aims based on the top-level targets.
Read more at socialmediatoday.com
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