Pinterest to introduce New Shopping Features

Pinterest is all set to introduce new shopping features. With these new features, brands will be able to advertise their entire product catalog so that the shoppers can browse with ease, pin and also buy items.

The aim of Pinterest is to make the online shopping experience more efficient especially for consumers looking for inspiration on the site. With the self-serve Tools Manager feature, brands will be able to upload and manage their unique Shopping Ads.

After uploading, the company can choose to promote that specific item in order to generate more views and interactions. Businesses can also upload their entire catalog. If there are people who wish to see more from a particular brand can do so by selecting the “more from” option on Product Pins.