How Facebook and Twitter's Social Media Marketing Opportunities can Help Grow your Brand in 2021

There is an overwhelming number of people who use the internet and have their respective social media platforms. With so many updates and new features released, it might get confusing to understand how each one works.

However, different platforms and their respective features provide an opportunity for businesses to grow their business.

Popular social media platforms, including Facebook and Twitter, have been on top when it comes to the latest updates. Let us look at the changes and ways in which they can be utilized in your business.

Facebook's Newly Introduced Changes

1. News Feed:
Facebook has allowed users to decide how they wish to see their newsfeed by setting preferences. It provides an opportunity for marketers to represent themselves differently from others and stay on top. Focus on creating valuable and authentic content that will eventually lead to greater loyalty among customers.

2. Facebook Ads:
It is essential to segment your audiences since everyone has different preferences. Facebook Ads allow targeting audiences more specifically, making sure that relevant information gets to the right target audience. The platform allows placing ads depending upon the demographics of the viewers.

3. Call Now Functionality:
The use of mobile devices for surfing the internet is vast. A large number of people access their Facebook accounts while traveling. The Call Now feature, will enable customers, to easily contact you once they see your ad on Facebook. Hence, the feature will create a positive opportunity for marketers provided their ads looks convincing.

4. Cover Photo:
Cover Photo is the first impression that the audiences get of your brand. Make sure that you create the most appealing cover photo so that visitors take action on the ad posted. Facebook has simply designed the feature and administrators can track how effective is the feature for your business.

Let us now have a look at some unique opportunities that are created by other social media platforms apart from Facebook :

Twitter Spaces

Twitter Spaces is a chat platform by Twitter that allows from one to ten participants to join a conversation. Participants are invited to join the chat room via direct messages, sharing links, text, and emails. The addition of this chatroom can open doors for businesses to engage with their audiences and conduct discussions. The feature is currently in its testing phase.

Twitter Fleets

Twitter Fleets are tweets that usually disappear after a time frame of 24 hours. The feature can be used by businesses to create awareness of a new product, share sensitive details, and get the audiences' involved.

Clubhouse

The clubhouse is another chatroom like social networking platform. The platform is easy to use and provides users with the opportunity to speak up by raising their hands. It provides an opportunity for marketers for the following :

- Create your Club
- Invite people with the same interests
- Increase awareness of your business

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