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Nowadays, it is extremely crucial to make sure that you market your brand in an effective manner. Not just offline marketing but online marketing too is considered to be equally important. By marketing, it simply means to put forth your best and unique points out there.
When you looking ours for an industry change you need to make sure that you market yourself in an effective manner. Apart from having a well-written resume, you also need to focus on creating a good LinkedIn profile. Having this will help in enhancing your worth in the new industry.
However, when you are marketing regarding yourself to a new industry you need to take care of certain important points. Let's look at the five ways to effectively market yourself in the new industry :
A. SIMILARITIES - You need to highlight the similarities of both your earlier business as well as your current one. Similarities would basically relate to the accomplishments as well as the plus points.
B. DIFFERENCES - You need to make sure that you focus on refusing the differences so that people do not get the idea that is new to the field. There needs to doubt that the other person thinks you won't be able to do the job.
C. HOW TO DO THE JOB - You need to focus on working how will you do the job. In short, basically outline how you will conduct the job right from Day one.
D. PROVE IT - Lastly, you can prove it to the hiring manager that there is no other person who can better do the job than you.