Google Introduces New AR Try-On Tool Allowing Users to Decide Better Prior to Purchase

Dec 21, 2020

Google Introduces New AR Try-On Tool Allowing Users to Decide Better Prior to Purchase

Google has begun to start with the testing of its new AR 'Try-on' tool within the Google Shopping Listings. The feature will be helpful for users since they can try on the products virtually before deciding to go for the purchase.

The feature will allow users to try on the different shades and colors on models which will help them to get a better idea within the make-up listings in the app. Moreover, users can also try on the features on their faces.

For this purpose, Google has decided to partner with ModiFace and Perfect Corp for creating a better AR experience. Initially, the feature will be released for US users mostly during this week.

The feature will be helpful as it will provide users with the option to be better assured before making a purchase. Moreover, it will lead to an in-store like shopping experience.