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  • Mar 17, 2021

Reddit announces Public Disclosure of details related to Political Ads

Reddit has released a recent announcement saying that it will now bring in the open details regarding political ad data. The company's earlier policy relating to the ads required scrutiny that included political ads as well. As per Reddit's rule, any ad found to be misleading would not be entertained.

Reddit mentions the following category of ads to be deemed as political :
- Related to campaigns and elections
- Voting or Voter registration
- Political Merchandise
- Issue or Advocacy Ads

Updated Changes to Political Ads:
The following are some of the updated changes related to the political ads :

- Ads to be approved manually
- Additional Information required for verification
- Disclosure related to 'Paid for by' now mandatory

Reddit has announced that a new subreddit would be formed that essentially looks after all the political advertising.

The subreddit would include details regarding :
- Advertiser
- Billing Name
- Billing Zip
- Ad Duration
- Link to the Ad
- Interest Targeting
- Negative Interest Targeting

Read more at www.searchenginejournal.com

Reddit political ads technology tips scrunity new rules

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