- Dec 15, 2020
Twitter Collaborates with DoubleVerify and Integral Ad Science to Boost Brand Safety
Twitter has released new and improved tools targeting better management of brand safety. For this purpose, Twitter has joined hands with DoubleVerify and Integral Ad Science to give added assurance to the advertisers related to ads' placement.
The latest partnership is Twitter's first-ever third-party integration to provide an increase in brand safety. The platform aims to provide enhanced assurance to brands with its latest move to match the rising industry standards.
In other words, Twitter is working to ensure that ads do not appear in place of and alongside content that relates to hatred and is controversial. For this purpose, Twitter has been conducting reviews and verification with various partners to select the best ones amongst them.
Further, Twitter is also working on the accreditation process focusing on the following aspects: - Viewability - Sophisticated Invalid Traffic Filtration - Audience Measurement - Brand Safety. Brand safety audit will be the first thing that will be given priority
Read more at www.socialmediatoday.com