Twitter starts the testing of its 'Professional Profiles' feature in the U.S.

Twitter starts the testing of its new 'Professional Profiles' feature, allowing brands to represent themselves better on the platform. It will include a set of dedicated tools and features, specifically used to display information about their business directly on their profile.

Currently, the 'Professional Profiles' feature is being tested, among a small pool of businesses in the U.S, and in the coming months, more accounts will get access to this feature. The new feature will include information, such as an address, contact info within the main profile frame together, with an updated layout.

Twitter wants to understand how brands respond to this new feature. However, it aims to expand the 'Professional Profiles' further, thereby providing brands with an opportunity to maximize their growth on the platform.

Read more at www.socialmediatoday.com